Office Location

6000 FM 3009, Suite 202 Schertz, TX 78154
Phone: (210) 655-6300
Fax: (210) 655-6302

Office Location

6000 FM 3009, Suite 202 Schertz, TX 78154
Phone: (210) 655-6300
Fax: (210) 655-6302




Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store because the retailer's website is selling St. Patrick's Day-themed tees that feature images and messaging that promote negative stereotypes about Irish people being drunks.

After Kevin Westley, a radio show host and Irish dance instructor from Long Island, found a slew of shirts on that bore such portrayals, he began calling for the boycott. A search for "St. Patrick's Day shirts drunk" on makes it evident that Westley isn't making things up. See pictures below for examples from the site.

Back in 2015, Westley took up a similar cause when he bought hundreds of St. Patrick's Day T-shirts with stereotypical portrayals that were on sale at his local Walmart – just to clear them from the shelves. He then returned the tees on March 18. Westley's actions gained ample media attention and led at least a couple Walmarts in his area to desist in carrying such shirts.

Still, tees like "Kiss Me I'm Irish or Drunk or Whatever" and "Loud Proud Drunk Irish" remain available for purchase on And, Westley wants to change that.

"All stereotypes are bad, regardless what group they demean," Westley states, according to IrishCentral. "Think of the thousands of job or housing opportunities that have been lost because of them. If you agree with me, please call Walmart corporate office on their toll-free line at 1-800-925-6278. Better yet, 'contact' them at and let them know what you think about these T-shirts."

Westley has stated that, so far, Walmart has not replied to him.

IrishCentral has thrown support behind Westley, and encouraged site visitors to confront other retailers about St. Patrick's Day-related merchandise they find offensive. Suggestions include asking stores to remove the merchandise, while explaining that St. Patrick's Day is a holy day in Ireland and asking stores if they "would sell offensive stereotypical T-shirts for Dr. Martin Luther King Jr. Day, Puerto Rican Day, St. Joseph's Day, etc."

If retailers refuse to remove the merchandise, IrishCentral suggests taking a page from Westley's book and buying up the merch, then returning it after St. Patrick's Day.

Company Aims To Revolutionize The 'Swag Bag'

Another disruptor has entered the promotional products industry, with her sights set on revolutionizing the swag bag. How? With what some are calling the anti-swag swag bag.

Lynne Lambert is the founder of the popular NYC Subway Line collection of mass-transit merchandise. From T-shirts and hoodies to hats and backpacks, her brand of clothing and accessories pays tribute to the Big Apple and all of its iconic elements. She has taken that same geographical approach with her new company: Mapt Gear.

"Many of us are not comfortable being a free walking advertisement for a company," Lambert told Adweek, "and many companies aren't doing anything more than putting logos in big text across the products. So I think there's room for a very tasteful product to come in."

Using a license to access a cartographic library, Mapt Gear imprints canvas totes with maps that pinpoint the location of a brand's headquarters -- or its various locations, or even the location of a conference it's having. The idea is that the image of an antique map with a pushpin will arouse enough curiosity and interest in a company without splashing its logo all over a product. However, the customizable map does leave enough room for a brand's name or logo – done subtly.

New York-based Mapt Gear currently offers three styles: a Gucci Nylon messenger bag, a 100% cotton tote bag and a silky 100% Poly/Canvas tote bag. Also available is a "Pad-Folio" iPad case made of vegan leather. If Mapt Gear generates sufficient interest from corporate clients, Lambert says she'll expand the product line.

Religious Freedom, Anti-Gay Discrimination Collide In Court Case Over T-Shirts

A Kentucky apparel decorating company and the imprinted T-shirts the business declined to print for a gay pride festival are at the center of a renewed court battle that pits arguments for freedom of conscience and religion against accusations of anti-LGBTQ discrimination.

The case involving Hands On Originals (asi/219413), a Lexington, KY-based company that specializes in producing branded apparel for Christian organizations, schools and others, is before the Kentucky Supreme Court.

Blaine Adamson

Last May, the Kentucky Court of Appeals ruled in favor of Hands On Originals (HOO), a verdict that marked the second court victory for the company, which previously prevailed in 2015 in the Fayette Circuit Court. Nonetheless, the Lexington-Fayette Urban County Human Rights Commission appealed the 2017 ruling and the case is now to be heard by the Kentucky Supreme Court.

The issue began in 2012 when the Lexington-based Gay and Lesbian Services Organization (GLSO) asked HOO to print shirts for its pride festival. HOO Owner Blaine Adamson declined the order, saying that printing shirts that bear certain messaging would conflict with his conscience and religious beliefs as a devout Christian. Adamson has said that he offered up another print shop that would produce the order for the same price.

In reaction to Adamson's refusal, the GLSO filed a complaint with the Lexington-Fayette Urban County Human Rights Commission and HOO was charged with violating Lexington's fairness ordinance, which, in part, prevents businesses open in a public forum from discriminating against people based on sexual orientation.

An initial ruling went against HOO, but that decision was reversed in the subsequent Fayette Circuit Court decision, reports show. In that 2015 ruling, Judge James D. Ishmael cited Kentucky's religious freedom statue and stated that Adamson was not refusing the GLSO as would-be customers because of their sexual orientation, but because he objected to the message on the T-shirt. "It is clear beyond dispute that HOO and its owners declined to print the T-shirts in question because of the message advocating sexual activity outside of marriage between one man and one woman," Ishmael wrote. "The well-established Constitutional rights of HOO and its owners on this issue are well settled." In 2017, the appeals court ruled that HOO's right to free speech supersedes Lexington's fairness ordinance.

In the latest court battle, Kentucky Gov. Matt Bevin recently filed a legal brief in support of HOO, saying Kentucky's constitution ensures freedom of conscience. "Requiring (HOO's) owners to engage in speech with which they disagree is a violation of their freedom of conscience, and we are hopeful that the Kentucky Supreme Court will reaffirm this bedrock of Kentucky's constitutional charter," said Steve Pitt, Bevin's general counsel, according to the Lexington Herald Leader.

Josh Mers, chairman of Lexington Fairness, an organization that works for fairness and equality in Kentucky, told the Lexington Herald Leader that arguments for freedom of conscience are a "tired old message" that do not have bearing on the HOO case. "I think the most disappointing part is that the governor has decided to add the political aspect to the case by weighing in as the Governor of Kentucky," said Mers, who is running for a seat in Kentucky's state house.

The Alliance Defending Freedom is representing Adamson and his company. In a video posted to ADF's YouTube account, Adamson explained his reasons for declining the order from GLSO.

Also, in an online commentary, Adamson has said: "I've happily served and employed people of all backgrounds, of all walks of life.... I have gay customers and employ gay people. For example, we have printed materials for a local band called Mother Jane whose lead singer is a lesbian. That was never a problem for us because ... we'll work with everyone, but we can't print all messages." Adamson added that he has declined other orders, including one for "a simple black shirt with white text that read, 'Homosexuality is a sin.'…I don't think that's how Jesus would have handled the issue; Jesus would have balanced grace and truth."

Elon Musks Branded Flamethrower: The Hottest Promotional Product In The World

Elon Musk is a lot of things: genius, billionaire, pioneering entrepreneur, cracker-jack hat salesman. Now, he can add another eye-opening entry to his ever-growing list of impressive epithets – purveyor of the most dangerous (but hella cool, some would say) promotional product in the world.

Last weekend, The Boring Co., of which Musk is CEO, began taking pre-orders for flamethrowers branded with the company name. You read that correctly: flamethrowers.

Through early afternoon Tuesday East Coast time, The Boring Company had reportedly pre-sold about 15,000 flamethrowers – a figure that amounts to approximately $7.5 million in sales.

In announcing the branded flamethrowers, Boring Co. pitched the items as "guaranteed to liven up any party." Indeed, Musk was having fun on Twitter promoting the fire-spewing device. Amid tweets that gave a running tally of the number of pre-orders, Musk inserted funny "pitches" that included "Great for roasting nuts" before adding later, "Obviously, a flamethrower is a super terrible idea. Definitely don't buy one...Unless you like fun."

After tweeting that flamethrowers would come in handy in the event of a zombie apocalypse, Musk felt the need to address some scuttlebutt that was making the rounds: "The rumor that I'm secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false," he tweeted, with a chuckle no doubt.

While Musk and Boring Co. were hyping the flamethrower with jokes and humor, not everyone was laughing. Boring Co. is based in California, where rampant wildfires wreaked havoc in 2017, scorching vast tracts of land and claiming lives. In the wake of such tragedy, California Assemblyman Miguel Santiago of Los Angeles criticized the flamethrowers, saying they could be a public health hazard. "We've just gone through some catastrophic fires in California," he told The Los Angeles Times. "It's a bad joke."

Still, sales of the flamethrowers were continuing to climb. The same consumer frenzy flashed out during Musk's earlier venture into promotional products with The Boring Company (which incidentally is focused on infrastructure and tunnel construction). Late last year, Musk started selling Boring Co.-branded hats. By mid-December, Boring Co. had sold more than 35,000 of the ball caps, generating $700,000. The LA Times reported this week that Boring Co. has now sold about 50,000 hats.

One thing's for sure, if Musk ever is looking for another new field to enter, he certainly has a future in promotional product sales.

Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just had his day in court – and won. The sour puss was awarded $710,000 in damages in a California copyright case, after a beverage company used the cat's likeness for unauthorized purposes.

Grumpy Cat, whose real name is Tardar Sauce, has millions of followers on social media, hobnobs with celebrities and even has an animatronic likeness at Madame Tussaud's wax museum in London. Owner Tabatha Bundesen created Grumpy Cat Limited to capitalize on her pet's popularity after her brother posted Tardar Sauce's pic on Reddit, back in 2012. The cat's famous frown is likely caused by feline dwarfism and an under bite.

In 2013, Grenade Beverage, owned by father and son Nick and Paul Sandford, struck a $150,000 deal to market iced "Grumppuccinos," bearing the cat's likeness on the packaging. However, Grenade also began using the Grumpy Cat image on its roasted coffee and on T-shirts, neither of which had been agreed upon, according to the lawsuit.

Grenade filed a countersuit, claiming Grumpy Cat didn't promote the brand as promised in the original deal. However, the jury ultimately sided with the cat.

Grumpy Cat's lawyer, David Jonelis of Lavely & Singer, told TheWrap that this was a precedent-setting case. "It's the first verdict ever rendered in favor of a viral meme," he added. "Memes have rights too."

Imprinted Tees Commemorate Missile Attack

What do you do in the wake of a missile attack scare?

Make cheeky T-shirts to commemorate the event, apparently.

Indeed, a day after Hawaii issued false alarms that a ballistic missile was rocketing toward the state in the Pacific Ocean, a shop in Honolulu began selling tees that ironically acknowledged the scare.

As you can see below, the shirts say, "I Survived the Hawaii Ballistic Missile." The image of the shirts in the shop is courtesy of Alastair Gale, The Wall Street Journal's Japan editor.

The Honolulu store was far from the only retail entity eager to capitalize on the false alarm with T-shirts. A quick Google search revealed similarly themed tees for sale on sites that included Amazon, Redbubble, and Etsy.

As you've probably heard, the missile attack was really no such thing. A worker at the Hawaii Emergency Management Agency accidentally issued an alert that a missile was inbound. The message caused pervasive panic, fueled particularly by increased tensions between the U.S. and North Korea. Some 40 minutes after the alert went out, Hawaiian officials issued a second message saying that the first message was a false alarm.

Following the jolt, some islanders were clearly ready to dispel the excess nervous energy with a little humor – as evidenced by the T-shirts. It seems there really can be a T-shirt for every occasion these days.

Copyright © 2018 EmbroidMe. All Rights Reserved.  - Rev (A)
EmbroidMe is part of the United Franchise Group